How to Shake Up Industries That Hate Change (4 Principles)

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Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

Louis Grenier | Marketing & Branding

309 episodes

22 hours ago

The only marketing podcast for people sick of marketing bullsh*t—with zero fluff and 1M+ downloads—voted "#1 marketing podcast worth your time" by Ahrefs. Running strong for seven years and 250+ episodes covering evergreen topics: * Customer research * Marketing strategy * Product marketing * Content marketing * Brand positioning * B2B marketing * Digital media * Advertising * Messaging * Branding No-nonsense marketer Louis Grenier serves real, actionable insights every week from industry big names like Seth Godin or Joanna Wiebe to underground talent you've probably never heard of. Tune in to learn how to stand the f*ck out and market... without selling your soul.

All content for Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast is the property of Louis Grenier | Marketing & Branding and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business,

Entrepreneurship

How to Shake Up Industries That Hate Change (4 Principles)

Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

40 minutes

1 year ago

How to Shake Up Industries That Hate Change (4 Principles)

I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io

Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment

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Stacey Schumacher, founder of the Texas Coalition for Animal Protection (TCAP), knows how tough it is to bring new ideas to old-school industries. In this episode, she shares four basic rules that helped her change animal protection for the better. If you're trying to shake things up, Stacey's story and advice might just be what you need.

Topics Covered:

(00:00) - Intro
(02:14) - A crusade against euthanasia and corporate America
(06:52) - A new approach to animal welfare
(10:03) - The affordable solution to pet care
(11:32) - Why nonprofits struggle to revolutionise veterinary care
(16:14) - Challenging conventional workplace wisdom
(18:39) - Staying true to the cause
(20:24) - How sticking to your niche can save your career and sanity
(24:44) - Keep it simple in a complex world
(29:04) - How a simple promotion turned into a consumer confusion catastrophe
(30:48) - Customer service lessons from Southwest Airlines and Chick-fil-A
(32:34) - The unconventional way to create a culturally rich workplace
(35:16) - Stacey’s resources

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→ Buy my book: book.stfo.io
→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

Finally...

If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io

🤘