Stop Wrestling With Pricing: How to Set Prices Customers Want

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Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

Louis Grenier | Marketing & Branding

309 episodes

23 hours ago

The only marketing podcast for people sick of marketing bullsh*t—with zero fluff and 1M+ downloads—voted "#1 marketing podcast worth your time" by Ahrefs. Running strong for seven years and 250+ episodes covering evergreen topics: * Customer research * Marketing strategy * Product marketing * Content marketing * Brand positioning * B2B marketing * Digital media * Advertising * Messaging * Branding No-nonsense marketer Louis Grenier serves real, actionable insights every week from industry big names like Seth Godin or Joanna Wiebe to underground talent you've probably never heard of. Tune in to learn how to stand the f*ck out and market... without selling your soul.

All content for Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast is the property of Louis Grenier | Marketing & Branding and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business,

Entrepreneurship

Stop Wrestling With Pricing: How to Set Prices Customers Want

Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

1 hour 1 minute

1 year ago

Stop Wrestling With Pricing: How to Set Prices Customers Want

I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io

Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment

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Listen to Melina Palmer, behavioral economist and author of "The Truth About Pricing," explain how you can use simple tricks from behavioral economics to make your prices feel just right for your customers. It’s not about changing the price but how you show it.

(00:00) - Intro
(02:52) - The pricing paradox
(06:32) - Pricing psychology & finding the perfect price point
(16:55) - Putting theory into practice (step-by-step guide)
(24:45) - How to understand what's beyond the core product of your business?
(29:44) - Looking at the competition
(34:03) - Main pricing principles
(46:08) - Little-known principles that can boost your sales
(49:46) - The cookie framework
(53:05) - Tips to harness the power of curiosity bias
(55:45) - Outro
(58:10) - Melina's top 3 resources

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→ Buy my book: book.stfo.io
→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

Finally...

If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io

🤘