Ultra-Niche Positioning: How to Find Success By Going SUPER Narrow

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Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

Louis Grenier | Marketing & Branding

309 episodes

22 hours ago

The only marketing podcast for people sick of marketing bullsh*t—with zero fluff and 1M+ downloads—voted "#1 marketing podcast worth your time" by Ahrefs. Running strong for seven years and 250+ episodes covering evergreen topics: * Customer research * Marketing strategy * Product marketing * Content marketing * Brand positioning * B2B marketing * Digital media * Advertising * Messaging * Branding No-nonsense marketer Louis Grenier serves real, actionable insights every week from industry big names like Seth Godin or Joanna Wiebe to underground talent you've probably never heard of. Tune in to learn how to stand the f*ck out and market... without selling your soul.

All content for Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast is the property of Louis Grenier | Marketing & Branding and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business,

Entrepreneurship

Ultra-Niche Positioning: How to Find Success By Going SUPER Narrow

Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

57 minutes

1 year ago

Ultra-Niche Positioning: How to Find Success By Going SUPER Narrow

I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io

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For a decade, Heidi Weinberg has been a successful freelance fashion designer. Now, she helps other fashion designers get paid by focusing on a narrow market and going ULTRA-NICHE.

She is also the podcast host of Fashion Designer Get Paid who, after going through a rebranding process via market research and strategic positioning, elevated her podcast to the top rank.

In this episode, Heidi talks about the importance of not being afraid of niching down and how proper positioning can radically change the growth of your business!

Topics Covered:

(00:00) - Intro
(02:50) - The secret to niche success
(05:17) - The risk of going too broad
(09:05) - The top-down approach and the bottom-up approach
(12:25) - Practical case of going ULTRA-NICHE
(14:49) - How to validate your niche
(18:35) - How to know your positioning is right
(23:14) - The power of positioning precisely
(31:34) - Market research for positioning
(34:21) - The significance of words in positioning
(49:33) - What marketers should learn today
(54:02) - Top 3 resources

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→ Buy my book: book.stfo.io
→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

Finally...

If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io

🤘