If you work in travel and your company still isn’t taking AI seriously… your career might be at risk.
This episode gives you a practical, real-world way to catch up fast.
Today, we hand the mic to Dr. Santiago Rodriguez — educator, PhD, and creator of a suite of free AI tools built specifically for travel professionals, tourism boards, and small businesses.
In just 15 minutes, Santiago shows you how to use his Contextual Market Assessment AI: a powerful tool that evaluates your source market and destination across 29 factors and 5 key dimensions — economic, sociopolitical, environmental, psycho-emotional, and more.
It’s the kind of market intelligence that normally takes weeks of research and thousands of dollars…
Now available instantly — and you can run it anytime you need.
How to access Santiago’s 9 free travel-specific AI tools
How market intelligence becomes your unfair advantage
How to assess ANY source market + destination pairing using context
How AI weighs risk, opportunity, and scenario planning
How to spot optimistic vs conservative demand forecasts
How to adjust strategy based on real-time global conditions
Why guiding AI with your expertise produces 10× better results
How to update your market strategy in under 30 minutes, not months
This session walks you step-by-step through:
Researching the source market
Researching the destination
Understanding contextual interrelations
Rating risk/opportunity across 29 factors
Generating forecast percentages
Creating optimistic + conservative strategy scenarios
Exporting an executive summary you can use immediately
If you want to stay relevant, level up your AI IQ, or help your company stop guessing and start knowing — this episode is for you.
Get Santiago’s free tools here:
santiagor.com/free-ai-tools
Santiago also offers a coaching program where you can learn how to:
Use all nine tools effectively
Apply them to your own markets
Build your own custom GPTs for travel
This show highlights the makers, shapers, and buyers of AI in travel.
It’s now one of the Top 3 Travel Technology podcasts on Apple Podcasts — and most listeners find us through search (wild, right?).
Hit Subscribe if you want weekly insights on AI, travel, distribution, and the tools that are reshaping our industry.