David Amsellem has already succeeded once before with an exit to Accor for his first concierge startup, John Paul.

When generative AI came online, David couldn't sit back and not bring this superpower into a new version of concierge, this time in the travel distribution landscape.

David has partnered with the HBX Group in a joint venture and launch the new Luxurist platform so that travel advisors have AI tools at their fingertips, in the same way consumers also do but with a few clicks, also be able to book their commissions both pre trip and whilst on it.