Seasoned lifecycle marketing expert Cat Covert reveals how brands can break free from the discount hamster wheel and build stronger, more sustainable customer relationships.
She explains that marketers are missing massive opportunities by limiting their efforts to post-purchase messages. Instead, Cat shares how to use customer data to create personalized experiences across the entire journey, from first click to repeat purchase.
She also explains the critical role of tech stack integration, how to avoid wasting spend on outdated ads, and what AI is (and isn’t) good for in real-world marketing ops.
Learn how smart marketers extend every acquisition dollar’s value by syncing real-time data back to media channels.
What you’ll learn:
- Why lifecycle marketing actually starts at the first ad (not the first email)
- How overusing discounts erodes brand value and leads to customer “deal addiction”
- The most overlooked tactic for increasing ROI on acquisition spend
- Key ways to use AI to save time and segment more effectively
- Why tech stack compatibility and team alignment matter more than fancy tools
- How to use real-time data to personalize CXs without burning your budget
=== Connect with Cat:
- LinkedIn: www.linkedin.com/in/catcovert
=== About the Everything Clicks podcast:
Everything Clicks is a podcast about customer experiences that wow consumers while driving profitable growth. Each week, we dissect the strategies and tactics of top B2C marketers at leading Fortune 5000 companies.
📣 Subscribe now for more insights on creating digital experiences that convert.
📱 Follow me on LinkedIn: https://www.linkedin.com/in/shamirduverseau/
🌐 Smart Panda Labs: www.smartpandalabs.com