Ingrid Milman Cordy, CMO at HigherDOSE, has led growth and digital transformation across wellness and beauty, from Nuun Hydration (acquired by Nestlé) to Nestlé Health Science and Estée Lauder. She’s known for bridging creative and performance, and building high-growth orgs that stay customer-obsessed.
In this episode, Ingrid explains how to design right-sized, cross-functional teams, when to insource vs. hire agencies, and makes the case for education-led experiences in wellness.
You will hear:
- How to structure “pods” with clear KPIs to ship faster and reduce handoffs
- A practical framework to help you decide which muscles to develop in-house and which to outsource
- How feedback loops and retention programs turn first-time buyers into loyal advocates
Learn how to keep teams lean, your tech stack focused, and customer education central, so your digital experience converts without compromising profitability.
=== Connect with Ingrid:
- LinkedIn: https://www.linkedin.com/in/ingrid-milman-cordy
- HigherDOSE: https://www.higherdose.com
=== About the Everything Clicks podcast:
Everything Clicks is a podcast about customer experiences that wow consumers while driving profitable growth. Each week, we dissect the strategies and tactics of top B2C marketers at leading Fortune 5000 companies.
📣 Subscribe now for more insights on creating digital experiences that convert.
📱 Follow me on LinkedIn: https://www.linkedin.com/in/shamirduverseau/
🌐 Smart Panda Labs: www.smartpandalabs.com