Alanna Broderick Walker is the Director of Digital Products for Community Tennis at USTA. A former professional tennis player turned product leader, she now drives the digital systems that grow tennis participation across the US.

In this episode, Alanna explains why user testing must precede development, how product teams can reduce “opinion-driven” decisions, and why some friction is not only necessary, but intentional.

You will hear:

-  How product, marketing, and business teams can stay aligned in fast-paced environments without burning teams out

- Why purposeful friction can actually strengthen trust, quality, and long-term user retention

- How USTA shifted from assumption-driven decisions to validation through testing

Learn how to build digital products that are user-driven, strategically aligned, and sustainable, even in high-pressure, high-visibility organizations.

=== Connect with Alanna:

- LinkedIn: https://www.linkedin.com/in/alannabroderick/

- Website: https://www.usta.com/

=== About the Everything Clicks podcast:

Everything Clicks is a podcast about customer experiences that wow consumers while driving profitable growth. Each week, we dissect the strategies and tactics of top B2C marketers at leading Fortune 5000 companies.

📣 Subscribe now for more insights on creating digital experiences that convert. 

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