Ryan Shinn is Western Group Marketing Director at CentiMark. As a marketing leader, he’s operated on both sides of the aisle: B2C retail and high-consideration B2B.

In this episode of Everything Clicks, Ryan explains why small gestures and acknowledgment matter more than ever, how to qualify leads without sounding robotic, and why your tech stack should enable and not replace human connection.

You’ll learn about his “Numbers, Art and Magic” framework and pragmatic takes on when tech helps and when it gets in the way.

You will discover:

- How to use the BANT framework to qualify leads without turning into a script

- How follow-up cadences can feel respectful, not desperate

- Why strategy beats “praying for rain” and how to pick the right tech to support that strategy

Learn how to build a human-first approach to customer experience, apply the right frameworks and tools that consistently perform, and get a sharper feel for when to automate vs. when to lean in personally.

=== Connect with Ryan:

- LinkedIn: https://www.linkedin.com/in/ryanshinn/

- Website: https://www.centimark.com/

=== About the Everything Clicks podcast:

Everything Clicks is a podcast about customer experiences that wow consumers while driving profitable growth. Each week, we dissect the strategies and tactics of top B2C marketers at leading Fortune 5000 companies.

📣 Subscribe now for more insights on creating digital experiences that convert. 

📱 Follow me on LinkedIn: https://www.linkedin.com/in/shamirduverseau/ 

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