Claire Luoto is Head of Digital at Berkeley Group (BTR) with over 18 years of experience across CX, marketing, sales, operations, and tech in real estate and hospitality.

In this episode, she breaks down what actually moves prospects from ad click to signed lease, gets real about constrained tech stacks, and explains why MVP beats complexity.

You will hear:

• How to use listing portal insights to sharpen PPC

• Where to add smart friction (like surfacing pricing) to protect leasing teams and lead quality

• Which metrics matter for measuring success, like tours and leases, not just leads

Get a tested, practical playbook for lifecycle journeys, CRM, and cross-functional alignment with sales/ops, and learn why BTR journeys are non-linear (and how to nurture across online and in-person).

=== Connect with Claire:

- LinkedIn: http://linkedin.com/in/claireluoto

- Website: https://www.berkeleygroup.co.uk/

=== About the Everything Clicks podcast:

Everything Clicks is a podcast about customer experiences that wow consumers while driving profitable growth. Each week, we dissect the strategies and tactics of top B2C marketers at leading Fortune 5000 companies.

📣 Subscribe now for more insights on creating digital experiences that convert. 

📱 Follow me on LinkedIn: https://www.linkedin.com/in/shamirduverseau/ 

🌐 Smart Panda Labs: www.smartpandalabs.com