David Raab is the founder of the Customer Data Platform Institute. With more than 40 years of experience in marketing technology and analytics, David has guided Fortune 1000 brands through every major shift in how organizations collect, unify, and activate customer data.
In this episode, David explains why the real challenge in data management is actually organization and alignment, sharing why marketers should stop asking “Do we need a CDP?” and start asking “What problem are we trying to solve?”
You will hear:
- How labels like “real-time data” and “complete data” can distract you from actionable insights
- How to choose the right data architecture for your business
- Why organizational silos, and not software, block connected experiences
Learn how marketers can separate functionality from hype when evaluating data tools and prioritize the right use cases, driving real results.
=== Connect with David:
- LinkedIn: https://www.linkedin.com/in/david-raab-22146b/
- Website: https://raabassociates.com/
=== Resources:
- The Marketing Performance Measurement Toolkit by David Raab: https://www.amazon.com/Marketing-Performance-Measurement-Toolkit-David/dp/1933199148
=== About the Everything Clicks podcast:
Everything Clicks is a podcast about customer experiences that wow consumers while driving profitable growth. Each week, we dissect the strategies and tactics of top B2C marketers at leading Fortune 5000 companies.
📣 Subscribe now for more insights on creating digital experiences that convert.
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