Ravi Chandramouli is the Director of Solutions Engineering at Smart Panda Labs.

In this episode, he exposes the hidden complexities behind marketing tools that promise drag-and-drop simplicity and reveals when these tools work, when they fail, and how to avoid costly mistakes:

- When low-code/no-code platforms empower marketers vs. when they create technical debt and security risks

- How to make smart build vs. buy decisions by understanding the true costs of custom development and enterprise software

- Practical frameworks for improving communication between marketing and IT teams to avoid costly misalignment

Learn the real considerations behind build vs. buy decisions and how the future of marketing requires technical fluency without becoming an engineer.

=== Connect with Ravi:

- LinkedIn: https://www.linkedin.com/in/ravi-chandramouli/

- Website: https://www.smartpandalabs.com

=== About the Everything Clicks podcast:

Everything Clicks is a podcast about customer experiences that wow consumers while driving profitable growth. Each week, we dissect the strategies and tactics of top B2C marketers at leading Fortune 5000 companies.

📣 Subscribe now for more insights on creating digital experiences that convert. 

📱 Follow me on LinkedIn: https://www.linkedin.com/in/shamirduverseau/ 

🌐 Smart Panda Labs: www.smartpandalabs.com