Starting a business is like jumping off a cliff and building the parachute on the way down. That’s how Maurice Manswell — CEO and founder of Varsity Gripz — describes his entrepreneurial journey. In this interview on Everything Intellectual Property, Maurice shares how he transformed his passion for gaming and sports into a thriving brand. With over 50,000 units sold, his premium gaming accessories have gained serious momentum, and he breaks down the key pivots that fueled that growth. From ...
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Starting a business is like jumping off a cliff and building the parachute on the way down. That’s how Maurice Manswell — CEO and founder of Varsity Gripz — describes his entrepreneurial journey. In this interview on Everything Intellectual Property, Maurice shares how he transformed his passion for gaming and sports into a thriving brand. With over 50,000 units sold, his premium gaming accessories have gained serious momentum, and he breaks down the key pivots that fueled that growth. From ...
From Recipes to Riches: Spice King’s Inspiring Journey
Everything Intellectual Property
45 minutes
3 months ago
From Recipes to Riches: Spice King’s Inspiring Journey
In this interview, Keith Lorren, aka "The Spice King," shares the IP tricks that saved his business from collapse. He talks about leveraging intellectual property, overcoming manufacturing challenges, and securing product deals with major retailers like Walmart. From creating world-class spices and plantain chips to crafting memorable branding, Keith highlights how protecting his ideas with patents, trademarks, and trade secrets helped him rebuild after setbacks. This inspiring story dives in...
Everything Intellectual Property
Starting a business is like jumping off a cliff and building the parachute on the way down. That’s how Maurice Manswell — CEO and founder of Varsity Gripz — describes his entrepreneurial journey. In this interview on Everything Intellectual Property, Maurice shares how he transformed his passion for gaming and sports into a thriving brand. With over 50,000 units sold, his premium gaming accessories have gained serious momentum, and he breaks down the key pivots that fueled that growth. From ...
