In a world where it's getting harder to tell what's real from what's fake, how do coaches build authentic businesses that actually work? Join Noelle Cordeaux, CEO of Lumia Coaching, and Tim Brownson from The Fully Booked Coach for an honest conversation about the power of showing up as yourself in your coaching practice. Tim shares his "25-client strategy" why you only need 25 clients a year to build a successful coaching business, and how authenticity (not perfection) is what attracts them. In this episode, you'll discover: Why being vulnerable in your marketing creates stronger client relationships How to balance authenticity with professionalism The surprising power of newsletters over social media for client acquisition Why most coaches fail (hint: it's not because they're bad at coaching) How to overcome the cultural pressure to present a "perfect" image online Real examples of successful coaches who built their brands around being genuinely themselves Whether you're just starting your coaching journey or looking to attract more aligned clients, this conversation will inspire you to ditch the perfect facade and start marketing from a place of genuine connection. Everything Life Coaching is brought to you by Lumia-- at Lumia, we train and certify impact-driven coaches, making sure they’ve got all they need to build a business they love and transform lives, on their terms. Become a life coach, and make a bigger impact on the world around you! Schedule a call with us today to discuss your future as a coach. Music in this episode is by Cody Martin, used under a creative commons license. The Everything Life Coaching Podcast is Produced and Audio Engineered by Amanda Meyncke.