Today's episode is hosted by Jake Stamp and they are joined on the podcast by Jan Johansson, Chief Technology Officer at Johansson Aerospace, Michael Kjær Olesen, Director of Tax Transformation & Technology at KPMG Acor Tax, and Michael Schmidt, Freelance Innovation Lead.The conversation explores the value of qualitative research in shaping meaningful business decisions and driving innovation. The guests discuss how understanding human perspectives, behaviour and context can guide organisations toward smarter strategies and more empathetic design processes.The exchange highlights how qualitative data complements quantitative insights, offering depth, nuance and practical value to decision-making frameworks. Listeners will gain insight into how teams across sectors—from technology to consultancy—are applying research-driven approaches to uncover opportunities, enhance user experience and build stronger, evidence-informed innovation cultures.
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