Today's episode is hosted by Elise Deery and they are joined on the podcast by Kirill Polianin, Director of CRM Engineering at Aiven Oy, Adele Kurki, Senior Marketing Operations Lead at Aiven Oy and Mikhail Kaltyshev, Fractional GTM Engineer at Fractional GTM Engineer.

The conversation explores how organisations can optimise CRM systems to drive customer engagement and streamline workflows. It highlights the role of marketing operations in aligning teams and ensuring data-driven decisions that support sustainable growth.

Listeners will gain insights into fractional GTM strategies, the importance of cloud-based solutions and how businesses can adapt to evolving market demands. The exchange underscores practical approaches for integrating technology with marketing to deliver measurable results and enhance customer experience.

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