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In this episode our host Edilsa Bueno, talks with Abha Gallewale.
Middle management can feel like the ultimate squeeze zone: balancing people, process, and pressure without always having full authority. From leading global digital marketing campaigns for ASICS to managing athlete endorsements at events like the Olympics, Abha has spent her career balancing vision, execution, and people under high-stakes conditions. In this episode, she opens up about what it’s really like to be in the middle: logging long hours, managing expectations from both senior leadership and direct reports, building teams for success, and adapting to strict advertising rules. She also explores how digital metrics transform athletes from faces on billboards into measurable marketing partners, and why the middle is where leadership muscle is built.
Abha Gallewale spent 7 years leading ASICS’ global digital marketing strategy for sponsored athletes and events, from the Olympics in Paris to World Athletics Championships and Grand Slams. Prior to moving in-house, she began her career on the advertising and PR agency side, working for Digitas and Weber Shandwick.
For more on her work, visit https://www.linkedin.com/in/abha-gallewale
http://instagram.com/agallewale
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