Antons Nesterovs leads merchant success across all international markets at Allegro – the number one marketplace in Poland and a fast-growing player in Central Europe. In this episode of exec talks, Tony joins Matěj Kapošváry to explain how Allegro approaches the Czech market, what really drives marketplace success, and how a large platform balances growth, fairness, and long-term strategy in one of Europe’s most competitive e-commerce environments. Key topics discussed in the episode: Why...
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Antons Nesterovs leads merchant success across all international markets at Allegro – the number one marketplace in Poland and a fast-growing player in Central Europe. In this episode of exec talks, Tony joins Matěj Kapošváry to explain how Allegro approaches the Czech market, what really drives marketplace success, and how a large platform balances growth, fairness, and long-term strategy in one of Europe’s most competitive e-commerce environments. Key topics discussed in the episode: Why...
#58 exec talks: Adam Pýcha (CMO & E-commerce Director, Knihy Dobrovský) – Práce s komunitou, loajalita a cesta k miliardě
exec talks (e-commerce podcast)
1 hour 39 minutes
3 months ago
#58 exec talks: Adam Pýcha (CMO & E-commerce Director, Knihy Dobrovský) – Práce s komunitou, loajalita a cesta k miliardě
Adama Pýchu není třeba dlouze představovat. Už téměř deset let stojí za marketingem Knih Dobrovský, kde rozjel e-shop, budoval zákaznickou podporu a vytvořil jednu z největších knižních komunit u nás – Knižní závisláky. Dnes vede firmu k miliardovému obratu, rozšiřuje loajalitní program a ukazuje, že i v digitalizovaném světě má knižní byznys obrovský potenciál. Od prvních zákazníků na Messengeru k vedení e-commerce týmuPráce s daty a rozdíly mezi nepřihlášeným, přihlášeným a klubovým zákazní...
exec talks (e-commerce podcast)
Antons Nesterovs leads merchant success across all international markets at Allegro – the number one marketplace in Poland and a fast-growing player in Central Europe. In this episode of exec talks, Tony joins Matěj Kapošváry to explain how Allegro approaches the Czech market, what really drives marketplace success, and how a large platform balances growth, fairness, and long-term strategy in one of Europe’s most competitive e-commerce environments. Key topics discussed in the episode: Why...
