Matt Johnson is the founder and is was also the President of the Garmin, Cannondale, and now EF Pro Cycling Team. He is also an avid ski racer and and has won a dozen Master's World Cup races and a few years ago was Master's SG World Champion.

https://thefeed.com/

We built The Feed to share how the right nutrition at the right time can instantly improve your performance, get you more improvement out of each workout, and increase your enjoyment of training and racing.

I started 8 years ago while I was running a Tour de France team, I saw how better nutrition was giving our riders a huge advantage in their training (getting more out of every workout) and in competition (performing stronger in the last 20% of the race or the last week of a 3 week stage race).

We boiled this down to a simple formula of what to eat Before, During, and After each workout. Over the past 8 years we have refined this further with feedback from over 200,000+ athletes being feed by The Feed.

But one size doesn’t fit all. Which is why we are here to build you a personal Feed that will work for you and your sport, your diet, your flavor preferences, and your training goals.

We hand picked the best products on the market for you. We have have picked products from over 150 top nutrition brands (out over 400 brands we have tested).

One of my biggest gripes was always being forced to buy a whole box of the same flavor. So we sell everything as “single servings”. We believe variety between flavors and products is critical to better performance. Plus nobody wants to eat twelve bars of the same flavor! (plus you can save money by just getting what you really want).

Every product on The Feed has been rigorously taste tested by us. We get rid of all the cardboard tasting bars and chalky protein. We also do real-world testing of every product during our own workouts. We answer questions on whether it delivers on what it promises. Finally we are heavily biased towards natural products and we keep only a few weeks inventory on hand so everything is fresh.

We work with big companies (hello Clif Bar!) and small companies (we are looking at you Joje Bars). We are focused on quality products, that you can use on-the-go, that are good for you (ahem, we are not GNC).

We are also a great place to find the latest, newest hot products. Sometimes they are from brands you have never heard of (Vafels, are yummy) or even big brands that surprise us, the new plant based Clif Nut Butter Bars are, well, the bomb!

Need help, our feed coaches are here to help you for free, email us at hello@thefeed.com and tell us your sport, what you are training for, any nutritional preferences and flavors you love and hate.

You can order two ways from The Feed. If you are more of a stock the pantry kind of person, then make a big one-time order. If you want to make sure you have the freshest stuff and mix up flavors and products, then choose a subscription and get the freshest products delivered every 4 weeks.