Some people chase clicks.I chase coverage.In this episode, I sat down with Gage Donovan of Johnson Media Group. We peeled back the layers on something most marketers either misunderstand or completely ignore: why brand beats tactics when the storm hits. Gage might only be 25, but don’t let the age fool you—he’s placed over $50 million in paid media, manages 3,000+ billboards nationwide, and understands traditional media better than most “digital-first” agencies ever will! We also got into:-Why brand is what lifts average ticket size-How OTT and streaming quietly replaced traditional TV-Why organic traffic is becoming a misleading metric-How weather sponsorships build trust faster than almost anything-Why most agencies fail clients before campaigns even launch-The discipline it takes to win early—and stay winning This episode isn’t about chasing the next shiny channel. It’s about owning your market, staying visible year-round, and building a brand so strong that when the storm hits, there’s only one number people call.If you’re in home services—or any local business—and want to stop gambling on ads and start forecasting growth, this one’s for you. *Exit Rich will be changing to Build It to Sell it, be on the look out for this change Follow my guest at:-Webpage: https://www.johnsonmediagroup.com/ -Facebook: https://www.facebook.com/profile.php?id=61553771249163  Follow me on all Social Media: @LanceBachmannExit Rich: Home Service Secrets with Lance Bachmann Build It To Sell It Conference is where serious business owners go to scale, systemize, and position their company for a profitable exit. This is not another motivational event. This is a real-world, operator-led conference built for entrepreneurs who want clarity, structure, and results. Join us December 7–9 in Hollywood, Florida, for three days of real strategy, real numbers, and real execution. You’ll learn how to grow revenue, build leadership teams, clean up financials, and create a business that buyers actually want. This event is powered by the Build It To Sell It Movement, created by entrepreneurs who’ve built and sold multiple companies across home services, roofing, HVAC, and more. 🎯 WHAT YOU’LL LEARN:• How to scale without chaos• How to increase valuation• What private equity actually looks for• Systems that make your business sellable• How to step out of day-to-day operations 🎟️ Get your ticket here:👉 https://go.buildittosellit.com/2026 🔥 Take the next step:Mastermind: https://www.buildittosellit.com/mastermind/ Shop Tours: https://www.buildittosellit.com/shop-tours/ Sales Training: https://www.buildittosellit.com/sales-training/ Winner’s Circle: https://www.buildittosellit.com/winners-circle/ Movement: https://www.buildittosellit.com/ 🎙 Podcast – Exit Rich: Home Service SecretsApple: https://podcasts.apple.com/us/podcast/the-roofing-ceo-playbook-build-it-to-sell-it-with/id1778011846 Spotify: https://open.spotify.com/show/56A2PiqKz3NP6sj1nfSloP Follow Lance BachmannYouTube: @lancebachmannInstagram: @lancebachmannFacebook: LanceBachmannOfficialX: @lancebachmann If you’re ready to stop guessing and start building a real asset, this is your room. #BuildItToSellIt #BusinessConference #EntrepreneurLife #ScaleYourBusiness #BusinessExit #HomeServiceBusiness #CEOlife #PrivateEquity #BusinessGrowth #LanceBachmann