The rules of marketing have changed — and if you’re still relying on short funnels or quick wins to land clients, you’ll get left behind. In this episode of the Expansion Podcast, Jon unpacks how to adapt your marketing in today’s tougher, more skeptical marketplace — and why doing so could mean the difference between scaling or shutting your doors. You’ll discover how to use small events (even with just 10 people) to create $25k+ days, why you need both a “cold funnel” and a “warm funnel,” a...