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Expat Little Days 外派小日子
Jet and David
35 episodes
4 months ago
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Leisure
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Leisure
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EP33. 《為什麼大家都在搶泡泡瑪特?不只是娃娃的紅潮現象》
Expat Little Days 外派小日子
30 minutes
4 months ago
EP33. 《為什麼大家都在搶泡泡瑪特?不只是娃娃的紅潮現象》
看似小小一個公仔,為什麼能讓人甘心排隊搶購、甚至一抽再抽?這集 Jet 和 David 深入聊聊泡泡瑪特背後的消費心理,從盲盒文化、收藏經濟,到「抽到才有的情緒價值」。不只是娃娃,這股潮流反映的是一種社會焦慮與療癒需求。我們也聊到身邊朋友怎麼從「只是玩玩」變成「停不下來」,還有品牌背後驚人的行銷邏輯。如果你對這股熱潮感到好奇,這集會讓你看到不一樣的層面。
Expat Little Days 外派小日子