This is Experience by Design, a podcast that brings new perspectives to the experiences we have everyday. Does standing in line always have to suck? Why are airports so uncomfortable? What does it mean to be loyal to a brand? Why do you love being connected but dislike feeling tethered to your smart phone? Can we train people to care about the climate?
Join Sociologist Gary David and Anthropologist Adam Gamwell on an expedition to the frontiers of culture and business through the lens of human experience. We're here to make sense of the madness with leading psychologists, cognitive and social scientists, entrepreneurs, and business leaders.
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This is Experience by Design, a podcast that brings new perspectives to the experiences we have everyday. Does standing in line always have to suck? Why are airports so uncomfortable? What does it mean to be loyal to a brand? Why do you love being connected but dislike feeling tethered to your smart phone? Can we train people to care about the climate?
Join Sociologist Gary David and Anthropologist Adam Gamwell on an expedition to the frontiers of culture and business through the lens of human experience. We're here to make sense of the madness with leading psychologists, cognitive and social scientists, entrepreneurs, and business leaders.
Happy holidays! In this Boxing Day episode of Experience by Design, we explore how small acts of empathy and thoughtful design can create big impacts. Our guest, Erika Sinner, embodies this philosophy as the CEO and Founder of Directorie and Chief Empathy Officer at Tiny Super Heroes. Erika’s work focuses on bringing compassion into workplaces and healthcare environments.
Her book Pets are Family advocates for pet bereavement policies, and through Tiny Super Heroes, she helps children facing medical challenges feel empowered by giving them superhero capes and badges—at no cost—thanks to generous donations. The program aims to reach all 226 children’s hospitals in the U.S., transforming hospital culture to make clinical journeys more positive and playful.
In this episode, we discuss:
-Erika’s personal journey and how it shaped her mission.
-The role of empathy and play in creating safe, engaging workplaces.
-Why company culture matters for attracting Gen Z and Gen Alpha talent.
-How Tiny Super Heroes reduces anxiety and improves outcomes for children and families, while supporting healthcare providers.
This conversation is a reminder that small, intentional acts can make people feel like superheroes—whether at work, in hospitals, or during the holidays. Visit Tiny Super Heroes to learn more and give a gift that truly makes a difference.
Experience by Design
This is Experience by Design, a podcast that brings new perspectives to the experiences we have everyday. Does standing in line always have to suck? Why are airports so uncomfortable? What does it mean to be loyal to a brand? Why do you love being connected but dislike feeling tethered to your smart phone? Can we train people to care about the climate?
Join Sociologist Gary David and Anthropologist Adam Gamwell on an expedition to the frontiers of culture and business through the lens of human experience. We're here to make sense of the madness with leading psychologists, cognitive and social scientists, entrepreneurs, and business leaders.
