In this illuminating episode, host Joe Steele sits down with Joy Jenkins, the inspiring founder of My Joy Beauty, to discuss her journey of building a thriving beauty brand. Joy shares the story behind My Joy Beauty, from her initial choice to enter the beauty industry to the creation of her own product line. She delves into the unexpected joys and challenges of entrepreneurship, revealing the key lessons she’s learned along the way. Tune in to discover how Joy's dedication to quality, innovation, and customer satisfaction has driven her success, and gain valuable insights into the world of beauty business. Whether you're an aspiring entrepreneur or a beauty enthusiast, this episode offers a wealth of inspiration and practical advice. 01:30 - Joy’s Moment of Opportunity 05:45 - Finding the Joy in Branding 09:40 - Knowing Your Target Market 12:10 - Why Not Try 15:30 - Entrepreneurship Can Be Fun 18:20 - How Feedback Shapes the Products 20:20 - Mastering Social Media Marketing 24:30 - Social Media Shopping 27:00 - Developing a Product 32:10 - Working with Vendors 35:15 - What Joy Missed from the Corporate World 37:10 - Unexpected Benefits of Entrepreneurship 39:15 - The Joy List 40:45 - You Can’t Have it All At Once, But You Can Have it All 43:00 - The Future of My Joy Beauty 44:05 - Connect with My Joy Beauty Show Resources: myjoybeauty.com/ www.instagram.com/joymyjoybeauty/ www.pinterest.com/myjoybeauty/ www.facebook.com/myjoybeautyjoy/ Get Joe’s Ultimate Guide to Real Estate Investing: ⁠⁠⁠⁠⁠⁠https://drive.google.com/file/d/1YrkcRDMxHZgJl5WUfJ4HEUZBWHM4twWx/view?usp=drive_link⁠⁠⁠