Beth Malafa - Under Armour

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Experiential Alchemy: A Podcast by Agency EA

Agency EA

15 episodes

1 week ago

Experiential Alchemy is powered by Agency EA, a full service brand experience agency in the heart of Chicago. In each episode, President and CXO Rick Cosgrove and CEO Lucy Stratton chat with brand-side leaders in tech, sports, e-commerce and more about their career paths, advice they have for young professionals, and their thoughts on the future of experiential and event marketing...with some amusing, unexpected anecdotes along the way. For more information on Agency EA, visit www.agencyea.com.

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Marketing

Business

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Beth Malafa - Under Armour

Experiential Alchemy: A Podcast by Agency EA

36 minutes 57 seconds

4 years ago

Beth Malafa - Under Armour

We talk to Beth Malafa, Senior Director of Marketing, Global Events & Brand Partnerships at Under Armour, about her background in sports marketing, changes she's seen in experiential, and how she's navigated being a woman in a male-dominated field — with some sidebars about event horror stories, risk-taking, and celebrity anecdotes along the way.