For B2C marketers, founders, and analysts who are tired of surface-level advice and ready to cut through the noise with smarter, data-informed decisions. Host Sundar Swaminathan, former Head of Brand Data Science at Uber and creator of the ExperiMENTAL newsletter, shares real-world insights, ROI breakdowns, and growth strategies from leaders at companies like Uber, Google, and Faire.
Each episode helps you move from guesswork to grounded strategy so you can drive impact, prove marketing value, and lead with confidence.
If you're ready to think critically, test boldly, and grow with clarity, ExperiMENTAL is your bi-weekly dose of thought-provoking, data-savvy marketing wisdom.
New episodes every second Thursday on Apple Podcasts, Spotify, and YouTube.
For B2C marketers, founders, and analysts who are tired of surface-level advice and ready to cut through the noise with smarter, data-informed decisions. Host Sundar Swaminathan, former Head of Brand Data Science at Uber and creator of the ExperiMENTAL newsletter, shares real-world insights, ROI breakdowns, and growth strategies from leaders at companies like Uber, Google, and Faire.
Each episode helps you move from guesswork to grounded strategy so you can drive impact, prove marketing value, and lead with confidence.
If you're ready to think critically, test boldly, and grow with clarity, ExperiMENTAL is your bi-weekly dose of thought-provoking, data-savvy marketing wisdom.
New episodes every second Thursday on Apple Podcasts, Spotify, and YouTube.
The Future of Growth Marketing Is Cross-Disciplinary | Sunil Subhedar (Uber, Canva, Anthropic)
Welcome to the very first episode of ExperiMENTAL, the podcast for marketers and data scientists who are done with fluff and ready to go deep.
In this debut episode, host Sundar Swaminathan sits down with Sunil Subhedar, Growth Marketing Lead at Anthropic, and former head of growth at Canva and Uber, to unpack what modern growth marketing actually looks like when you’re building at scale.
You’ll learn:
✔ How to build a growth team that works like a product team
✔ Why the best marketers today think in systems, not channels
✔ The power of cross-functional collaboration with product, data, and engineering
✔ How to align with finance and data science before you run experiments
✔ Real use cases of AI for content, SEO, testing, and ops
✔ Why dashboards are broken and how to fix your reporting mindset
Sunil shares practical frameworks, team design insights, and real lessons from scaling at some of the world’s top tech companies. This is where B2C marketers go to learn what actually works.
🎧 ExperiMENTAL is hosted by Sundar Swaminathan, Head of Data Science at Bounce and former Uber leader. This show is your behind-the-scenes look at how top marketers and data scientists make smarter decisions.
🧠 Expect unfiltered conversations, mental models, and case studies that help you cut waste, build conviction, and grow your B2C business.
📬 Subscribe to the ExperiMENTAL newsletter for deep dives and frameworks: https://experimental.beehiiv.com/
This podcast has been brought to you by APodcastGeek. https://www.apodcastgeek.com