Send us Feedback Bjarn Brunenberg, Experimentation Lead, TomTom shares his strategic framework for experimentation. Bjarn discusses what a strategic experimentation framework is, why it's important to use a strategic approach for experimentation to maximise impact, and, from a practical sense, how a strategic experimentation framework can be used in your organisation. --- Bjarn Brunenberg is the Experimentation Lead at TomTom. TomTom is a Dutch multinational developer and creator of locatio...
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Send us Feedback Bjarn Brunenberg, Experimentation Lead, TomTom shares his strategic framework for experimentation. Bjarn discusses what a strategic experimentation framework is, why it's important to use a strategic approach for experimentation to maximise impact, and, from a practical sense, how a strategic experimentation framework can be used in your organisation. --- Bjarn Brunenberg is the Experimentation Lead at TomTom. TomTom is a Dutch multinational developer and creator of locatio...
EP013 - Vishal Kapoor - Marketplace Experimentation: Zero to One (Part 2)
Experimentation Masters
1 hour 1 minute
3 years ago
EP013 - Vishal Kapoor - Marketplace Experimentation: Zero to One (Part 2)
Send us Feedback Picking up from Part One of this episode, Vishal Kapoor discusses why you need to be more surgical with experimentation when testing big bets, how marketplace experiments can set off a vicious cycle and why it's difficult to use scenario modelling to predict real-world marketplace outcomes. All this, on top of more practical experimentation tips and techniques. --- Vishal Kapoor is Director of Product at Shipt. Shipt, owned by Target Corporation, is a marketplace that facil...
Experimentation Masters
Send us Feedback Bjarn Brunenberg, Experimentation Lead, TomTom shares his strategic framework for experimentation. Bjarn discusses what a strategic experimentation framework is, why it's important to use a strategic approach for experimentation to maximise impact, and, from a practical sense, how a strategic experimentation framework can be used in your organisation. --- Bjarn Brunenberg is the Experimentation Lead at TomTom. TomTom is a Dutch multinational developer and creator of locatio...
