You’ve got the skills. The offer’s solid. You’re posting like a content machine. So… why does it feel like you're shouting into the void while others—less experienced, less ethical, less you—have people lining up to work with them? In this episode, Dean lifts the lid on the real reason your inbox isn’t flooded with inbound leads. It’s not your pricing. It’s not the algorithm. It’s not that you need another bloody lead magnet. It’s your positioning. Your message. And—most importantly—the gap you haven’t exposed between what your audience wants… and what they’re settling for. You’ll learn: The 3 demand triggers that get people pre-sold before they ever speak to you Why logic doesn’t drive action—but emotional contrast does How to build a message that makes your audience feel their current state is intolerable The quiet power of creating exclusivity (without faking scarcity) And the one mindset shift that will stop you posting content for content’s sake—and start turning your visibility into demand This isn’t another “be consistent and show value” fluff-fest. It’s a direct line to what actually creates desire and makes people chase you, not the other way round. If you’re tired of being overlooked by people you know you could help, this one’s going to sting in the best way. Hit play. Get uncomfortable. And then get in demand.