Express Sports is your one-stop shop for everything that is significant in sports. Tune in for freewheeling interviews of athletes and sharp analyses by our experienced sports reporters.
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Express Sports is your one-stop shop for everything that is significant in sports. Tune in for freewheeling interviews of athletes and sharp analyses by our experienced sports reporters.
How Olympics turned into a billion-dollar behemoth & India's pitch
Express Sports
36 minutes
2 weeks ago
How Olympics turned into a billion-dollar behemoth & India's pitch
This week, Amit and Mihir are joined by a special guest, Michael Payne. Widely credited as the architect of the modern sports marketing model, Payne offers a ring-side view into some of the biggest Olympic deals and explains how the mega-event was transformed into a commercial colossus. The former marketing director of the International Olympic Committee -- who recently published his third book, _Fast Track and Dark Deals_ -- also explains what India must be wary of as the country mounts and aggressive pitch to host the 2036 Olympics.
Produced by Shashank Bhargava Edited and mixed by Suresh Pawar
Express Sports
Express Sports is your one-stop shop for everything that is significant in sports. Tune in for freewheeling interviews of athletes and sharp analyses by our experienced sports reporters.
