In this episode, Dr. Nicole Maldonado shares her journey in optometry, focusing on her practice in San Antonio and the integration of IPL technology for dry eye treatment. She discusses the importance of systematic approaches to patient care, the ROI of new equipment, and the significance of tracking patient outcomes. Dr. Maldonado emphasizes the need for courage in implementing new practices and the value of standardizing treatment protocols among practitioners. The conversation highlights the opportunities for optometrists to enhance their practices and better serve patients with dry eye conditions. ------------------- For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! questions@eyecode-education.com https://coopervision.com/myopia-management Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts  Show Sponsors: CooperVision MacuHealth