In this gripping episode of Fail Forward Friday, Malesela and Roche delve into the world of business failures, uncovering lessons from two compelling stories. Malesela kicks off with the dramatic rise and fall of General Motors (GM) in South Africa. Once a dominant force, GM's inability to adapt to local markets, unreliable vehicles, and poor after-sales service led to its eventual exit. Malesela highlights how competitors like Toyota and VW thrived by understanding customer needs, maintaining reliability, and localizing supply chains. GM's failure serves as a cautionary tale about the importance of market research, customer loyalty, and long-term strategy. Roche then shares the heartbreaking story of Sam Molope, a pioneering black entrepreneur who built a bakery empire during apartheid. Despite overcoming immense obstacles to secure a permit and grow his business, Molope's empire crumbled when he partnered with opportunistic investors who systematically stripped his assets and left him with nothing. Roche emphasizes the dangers of unequal partnerships, the mixing of business and politics, and the importance of resilience in the face of adversity. Both stories underscore the importance of learning from failure, staying true to one's vision, and carefully choosing business partners. The episode ends with a powerful reminder: not every opportunity is meant for you, and knowing when to walk away is just as crucial as knowing when to fight. Fail forward, but fail wisely.