In a time where visibility feels like currency, Fail Forward Friday dives head-first into one of the most quietly controversial questions in entrepreneurship today: “Should you build in silence or broadcast your every move?” Malesela and Roche are joined by Tebogo Mahlo, a recurring and always sharp guest, to unpack the fragile tightrope between quiet execution and loud marketing. What follows is a masterclass in nuance, vulnerability, and streetwise insight. 🚧 From WhatsApp statuses to LinkedIn strategy... Tebogo lays bare the internal tug-of-war every entrepreneur faces: post and risk the haters, or stay silent and risk being forgotten? She shares why, as a founder of Nosto Holdings, she often chooses discretion over display, and how the human behind the business sometimes just needs space to build. 💣 Malesela drops bombs on the double-edged sword of the attention economy, where likes can lead to lifestyle audits and flashy wins can summon SARS or scammers. He reminds us of the cautionary tales, like water tank millionaires turned headlines, and how not every story that trends is built to last. 🔍 Roche, ever the strategist, draws us into the Apple playbook: suspense sells. And sometimes, it's the secrecy that creates the spark. He unpacks how building loudly can be a trap, especially if you're not operationally ready. “The tallest nail attracts the hammer,” he warns. Riveting. 🎭 The episode also explores: How social media confuses personal brands and business strategy Why some entrepreneurs build for attention, not impact How to tell the difference between influence and illusion What platforms to show up on, and when to vanish for growth Why being industry-famous matters more than being Kardashian-famous 🧨 Big quotes include: “People can’t destroy what they don’t know.” “Your hype must never outrun your capacity.” “The loudest aren’t always the ones with the most substance.” “He was the marketing budget… but at least he delivered.” 🔥 🎙️ This episode is real talk. No filters. No fluff. Just three minds breaking down what most people pretend to know. Whether you're a start-up founder, a social media maven, or someone just trying to figure out how loud to be, this is the conversation you didn’t know you needed.