If you’re a leader or creator with a podcast that isn’t paying the bills yet, this episode shows you how to turn your show into a real business. After 5 years of podcasting, I finally cracked the path: move beyond “just conversations” to a clear offer, consistent marketing, and confident sales. You’ll learn how to: • Turn sales into simple conversations that book clients • Use your podcast as marketing that educates and builds trust • Package your value (pricing, deliverables, outcomes) so buyers say yes • Pivot fast, stay patient, and keep improving until profit follows By the end, you’ll know how to position your show as a Business Spotlight that gives leaders and business owners real exposure and generates revenue for you. Subscribe for weekly episodes on podcast growth, B2B podcasting, offers, pricing, sales, content strategy, and creator business operations. Work with me: Want your business featured on the show or help productize your podcast offer? DM me or email me to learn about the Business Spotlight package. Support this podcast at — https://redcircle.com/failure-is-knowledge-podcast-hosted-by-terryl-humphrey/exclusive-content