What if a sports team stopped selling your attention and started earning your trust? We sit down with Emily Cole, whose company, Fans First Entertainment, owns the Savannah Bananas, to unpack how putting fans first can flip an entire industry. From all-in ticket pricing and ad-free outfields to a face-value resale platform that prioritizes local families, Emily shows how clear principles lead to bold choices and unforgettable nights. We explore what “partnership” means when logos aren’t plas...
All content for Fandom Unpacked is the property of Situation and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
What if a sports team stopped selling your attention and started earning your trust? We sit down with Emily Cole, whose company, Fans First Entertainment, owns the Savannah Bananas, to unpack how putting fans first can flip an entire industry. From all-in ticket pricing and ad-free outfields to a face-value resale platform that prioritizes local families, Emily shows how clear principles lead to bold choices and unforgettable nights. We explore what “partnership” means when logos aren’t plas...
Converting Local Fans into Lifelong Brand Advocates with the New Orleans Pelicans
Fandom Unpacked
31 minutes
1 year ago
Converting Local Fans into Lifelong Brand Advocates with the New Orleans Pelicans
When the New Orleans Pelicans take the court at Smoothie King Center, they're not just playing basketball – they're celebrating the soul of a city renowned for its distinctive culture, resilience, and community spirit. This captivating conversation with Mel Barry, Senior Director of Brand Marketing for the Pelicans, reveals how the organization has masterfully woven the essence of New Orleans into every aspect of their brand. "If you love New Orleans, it'll love you back," Barry shares. This...
Fandom Unpacked
What if a sports team stopped selling your attention and started earning your trust? We sit down with Emily Cole, whose company, Fans First Entertainment, owns the Savannah Bananas, to unpack how putting fans first can flip an entire industry. From all-in ticket pricing and ad-free outfields to a face-value resale platform that prioritizes local families, Emily shows how clear principles lead to bold choices and unforgettable nights. We explore what “partnership” means when logos aren’t plas...
