There is an incredible amount of total garbage being passed around on social media about profitability in small, artisan-based business platforms. I stumbled across some myself this week, and boy......did it get me fired up...!! FarmerFloristU is about educating you with real numbers...not "HUGE PROFITS..!!" click-bait. I say the word "PROFIT" so many times on the Podcast, that people have reached out through DM's & emails letting me know it makes them cringe.... GOOD.... I talk about the difficulty, complexity & challenges of running a sustainable, profitable business SO MUCH that I've actually LOST listeners & subscribers.... GOOD.... I probably annoy some of you out there, simply because I speak very harshly about what it takes to run a business.... GOOD.... I asked the FarmerFloristU IG crowd to tell me the number of transactions they complete per week....and the truth was EXACTLY what I was expecting.... (https://embed.filekitcdn.com/e/42VMNs85r8WGvkHP3mqY39/xaP72s3rTyR9TTpmnZPbDP/email) With this being the case....what does a profitable, sustainable flower-based business owner need to have as an AVERAGE PER TRANSACTION to actually "make-it" in the Floral Industry? hint : "Premium Price-Point"