Profit is a Mindset Make no mistake, you either have the profit-first mindset...or you don't. Jerry has talked openly about permission for profit, and how if you find yourself in a group of peers and you're waiting around for them to give you the green light to be a legitimately profitable business.....don't want any longer. You don't need their approval or permission. Get profitable now....today. Just know, in doing so, you'll have to get your mindset right, and that takes setting goals, and making sure those goals are realistic. It all starts with your mindset. Get it right, to get it RIGHT..!!