Rebecca Field and Lee Curtis discuss the impact of Generative AI on online search and associated legal issues. The online search market has been stable for over twenty years. Will Generative AI change the way online search works and looks, and what are the implications for brand and trade mark owners? Timestamps: 2:17 The impact of AI online search with a focus on fashion retailers4:21 - The way search is and was conducted raised a number of legal issues and what were they?5:56 - AI and chang...
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Rebecca Field and Lee Curtis discuss the impact of Generative AI on online search and associated legal issues. The online search market has been stable for over twenty years. Will Generative AI change the way online search works and looks, and what are the implications for brand and trade mark owners? Timestamps: 2:17 The impact of AI online search with a focus on fashion retailers4:21 - The way search is and was conducted raised a number of legal issues and what were they?5:56 - AI and chang...
Rebecca Field and Lee Curtis discuss position trademarks in fashion. What are position trade marks and how easy or hard are they to register in the world of fashion. What happens when fashion position trademarks come into conflict?Timestamps:3:02 – can you define what is a position trade mark?6:35 - Recent cases which might suggest that the registration of position trade marks is getting harder or easier9:31 - Cases on when position trade mark registrations have come into conflict?10:50 - Hav...
Fashionably IP
Rebecca Field and Lee Curtis discuss the impact of Generative AI on online search and associated legal issues. The online search market has been stable for over twenty years. Will Generative AI change the way online search works and looks, and what are the implications for brand and trade mark owners? Timestamps: 2:17 The impact of AI online search with a focus on fashion retailers4:21 - The way search is and was conducted raised a number of legal issues and what were they?5:56 - AI and chang...
