Recorded 19 Nov 2020 - Alison is a dynamic entrepreneur renowned for her visionary yet practical, realistic approach to building successful creative businesses. A creative industry thought-leader, she is constantly in demand to share her knowledge and advice on how to effectively build a meaningful, consumer-focussed, purposeful brand. She is passionate about supporting creative brands, entrepreneurs and talent, preparing them for the challenges of balancing creativity and commerciality. With a renowned reputation as one of the leading supporters of emerging creative talent, in 2017 Alison was awarded an MBE in the Queen’s Birthday Honours List and in 2016, was nominated and awarded as one of the Maserati 100 for the support she gives the next generation of entrepreneurs. She regularly writes for print and online publications and has written Amazon No1 bestselling books including ‘Start Your Own Fashion Label – the definitive guide’, ‘Do It Yourself Fashion PR’ and ‘Social Selling and PR – the definitive guide to building consumer engagement.’ www.felicities.co.uk