Recorded 23 July 2020 - Catherine Erdly has over 20 years experience working with product businesses of all sizes from high street names (such as Paperchase, Laura Ashley and Coast), all the way down to brand new businesses with just a handful of customers. She helps creative product businesses grow their sales, manage their stock and build long-lasting businesses.  As well as speaking at numerous trade shows such as Top Drawer, The Stationery Show, Fashion SVP, Natural and Organic Products - Europe and the Retail Expo, Catherine is also on the Editorial Board of Modern Retail, a judge of the Good Retail awards and a contributor to Real Business, Better Retailing Magazine and Stationery Matters.    Find out more at www.futureretail.world