Greg Heilers with Jason Barnard on Fastlane Founders And Legacy. Authority Building Secrets

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Fastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO Insights for Visionary CEOs

Jason Barnard Entrepreneur and CEO of Kalicube

390 episodes

6 days ago

Entrepreneurial insights from CEOs on fast success, enduring impact, and building long-lasting companies with Jason Barnard

Guests include:
Jonathan Cronstedt – Investor and Board Director at Kajabi,
Scott Duffy – Founder and CEO of AI Mavericks,
Rand Fishkin – Founder and former CEO of MOZ, Co-founder of Spark Toro and Snackbar Studio,
Joost de Valk – Founder of Yoast SEO,
Fabrice Canel – Principal Product Manager at Microsoft,
John Mueller – Senior Search Analyst at Google,
Mark Schaeffer – Executive Director at Schaefer Marketing Solutions Schaefer Marketing Solutions,
Stephan Bajaio – Co-founder and CEO at VibeLogic,
Scott Turman – CEO at BrightRay Publishing,
Amir Glatt – Co-founder at Duda,
Chris Kocek – Founder and CEO at Gallant,
Kevin Moehlenkamp – CEO at Garrand Moehlenkamp,
Matt Artz – Founder at Azimuth Labs,
Nir Bashan – Founder and CEO at The Creator Mindset ® LLC,
Neal Schaffer – CMO at NealSchaffer.com,
David Amerland – Founder at HMS Media and DAVID AMERLAND LTD,
Koray Tugber Gubur – CEO of Holistic SEO Digital,
Andrea Volpini – CEO of WordlLift,
Joe Pulizzi – Founder of Tilt Publishing and CEX,
and the late Bill Slawski.

Topics range from personal branding as a business asset to serial entrepreneurship, from pivoting when changing roles or companies to building high-performing teams, from scaling your business to financial management for startups, from sales strategies for startups to client retention strategies, from mentorship to overcoming challenges and setbacks, from effective networking to using storytelling techniques, from balancing authenticity with professionalism to navigating the fine line between personal and professional life online, from crisis management to scaling up without losing your identity, from navigating cultural differences in global markets and on and on and on!

All content for Fastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO Insights for Visionary CEOs is the property of Jason Barnard Entrepreneur and CEO of Kalicube and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Entrepreneurship

Business,

Marketing

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Greg Heilers with Jason Barnard on Fastlane Founders And Legacy. Authority Building Secrets

Fastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO Insights for Visionary CEOs

12 minutes 7 seconds

2 months ago

Greg Heilers with Jason Barnard on Fastlane Founders And Legacy. Authority Building Secrets

Greg Heilers talks with Jason Barnard about authority building secrets.

Authority Building Secrets! Greg Heilers—co-founder of Jolly SEO, and digital authority strategist who has secured media placements for countless C-suite executives since 2017—reveals the insider system for transforming unknown entrepreneurs into recognized industry authorities. Drawing from extensive experience in journalist outreach platforms and performance-based PR strategies, Greg breaks down his proven methodology for earning high-quality media mentions that build genuine credibility and thought leadership without relying on paid shortcuts or gimmicky tactics.

Get ready for a deep dive on:- The journalist outreach platform strategy: How to leverage platforms like HARO, Featured.com, and others to secure expert citations in top-tier publications- The numbers game decoded: Realistic conversion rates, platform differences, and why premium vs. free platforms matter for your success rate- Quality over quantity approach: Why a mention in a niche-relevant publication can be more valuable than a major outlet placement- The co-citation power play: How being mentioned alongside established authorities amplifies your credibility in AI-powered search- Beyond traditional link building: Why brand mentions without links are now equally powerful for building digital authority- The listicle comeback strategy: How smart brands are leveraging collaborative content placements to boost AI visibility- Performance-based PR secrets: The "pay for wins only" model that ensures accountability and measurable results

This episode delivers proven, accessible strategies for entrepreneurs, founders, and business leaders ready to build authentic authority through strategic media positioning and expert citations.

#AuthorityBuilding #PR #MediaMentions #PersonalBranding #EntrepreneurAuthority #DigitalPR #ExpertPositioning #FastlaneFounders #GregHeilers #JournalistOutreach #BrandBuilding #ThoughtLeadership #BusinessGrowth #SEOStrategy #EntrepreneurTips

Links to pieces of content relevant to this topic:https://www.theseoshow.co/episode/127 https://majestic.com/seo-in-2025/additional-insights/greg-heilers https://backlinko.com/haro-alternativesGreg Heilers

Join Greg Heilers and Jason Barnard for this week’s episode of Fastlane Founders and Legacy!

Scheduled for 09 September 2025 at 18 H CET (Paris)

The event is 100% free:

Book your place (free) >>

Set a reminder on YouTube >>

https://www.youtube.com/watch?v=gTqfuoeJJY8

Organized by Kalicube®.