Feel More Buy More: The marketing and advertising podcast from System1 that puts its data where its mouth is. Everyone has an opinion on the latest ads. So do we at System1. But we’ve got the numbers too – effectiveness test scores fresh off the System1 Ad Ratings database. Every episode the System1 team and their guests talk you through the latest campaigns and the freshest work – and reveals their Star Ratings
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Feel More Buy More: The marketing and advertising podcast from System1 that puts its data where its mouth is. Everyone has an opinion on the latest ads. So do we at System1. But we’ve got the numbers too – effectiveness test scores fresh off the System1 Ad Ratings database. Every episode the System1 team and their guests talk you through the latest campaigns and the freshest work – and reveals their Star Ratings
Lemon. Lessons on right-brained creative development
Feel More Buy More
49 minutes
6 years ago
Lemon. Lessons on right-brained creative development
In the third part of our Lemon podcast trilogy, author Orlando Wood sits down with Sarah Carter, Global Planning Partner at adam&eveDDB to discuss right-brained creative development. The episode dips in and out of the approach to advertising taken by the late John Webster, who was the Creative Director at adam&eveDDB and how this relates to chapter four of Lemon.
Feel More Buy More
Feel More Buy More: The marketing and advertising podcast from System1 that puts its data where its mouth is. Everyone has an opinion on the latest ads. So do we at System1. But we’ve got the numbers too – effectiveness test scores fresh off the System1 Ad Ratings database. Every episode the System1 team and their guests talk you through the latest campaigns and the freshest work – and reveals their Star Ratings
