I'm attempting to cut through the fitness fluff to reveal why your workouts keep failing. Spoiler alert: "I want to get in shape" isn't a real goal, and that's exactly why you quit after three weeks -- every. single. time.

I'm taking you inside the consultation process that separates successful transformations from expensive gym memberships you never use. We walk through the exact questions I ask clients to uncover their deeper motivations - and why discovering you want "physical freedom" instead of "fitness" (for example) changes absolutely everything about our approach. From dealing with knee pain that's stolen your confidence to managing the chaos of work stress and kids' schedules, this is about building something that actually works for your real life.

You'll learn why the perfect program fails without the right why, how to set benchmarks that matter, and the one question that predicts whether you'll succeed or become another fitness casualty. Fair warning: this might make you completely rethink your current goals, and that's exactly the point.