
This episode of Feminine Audacity features host and guest Chioma Nkubedu, the founder of the 7-figure skincare brand Aesthetics by Chioma.The conversation delves into the unglamorous reality of entrepreneurship and the intersection of business, spirituality, and personal healing. Chioma shares the full story of her company, from starting with less than 1,000 Rand of allowance money to seeing the business "skyrocket" during COVID-19.The discussion focuses on the eventual collapse of her business, a period Chioma calls her "Job season". She passionately explains the core lesson she learned: a business is an "extension of your soul". When she began "idolizing the business, money over God" and neglecting her relationship with God, the business quickly followed her into an "unhealed" and "unbalanced" state. She notes that performing the immense solo workload ultimately caused the company to "crumble".This is a powerful cautionary tale for first-time business owners on why God must come first as the sole "Source of your provision" and the danger of fighting him during the necessary "wilderness season". Chioma concludes with frank advice that entrepreneurship is "really not for everyone," and emphasizes that having a secure nine-to-five job is perfectly acceptable.