Join Alex Danner for an inspiring conversation with deck industry legend Bobby Parks, who successfully built and sold Peachtree Deck after generating over $2.5 million in annual revenue. Bobby shares his journey from building custom homes straight out of high school to becoming one of the most respected names in the deck industry. In this episode, Bobby reveals: How he transitioned from competing on price to commanding premium marginsThe marketing breakthrough that generated more leads than h...
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Join Alex Danner for an inspiring conversation with deck industry legend Bobby Parks, who successfully built and sold Peachtree Deck after generating over $2.5 million in annual revenue. Bobby shares his journey from building custom homes straight out of high school to becoming one of the most respected names in the deck industry. In this episode, Bobby reveals: How he transitioned from competing on price to commanding premium marginsThe marketing breakthrough that generated more leads than h...
Episode 72 - Building a Premium Deck Brand with Lance Roach of Black Label Built
Fence & Deck Mastery Podcast
41 minutes
2 months ago
Episode 72 - Building a Premium Deck Brand with Lance Roach of Black Label Built
In this episode, Alex Danner sits down with Lance Roach, founder of Black Label Built, to explore how he built a standout outdoor living brand in Nebraska. Lance shares how he transitioned from exteriors to decks, how his team delivers a high-end client experience, and the unique marketing touches—like flags and swag bags—that help his company stand out. 🔨 Topics include: Lance’s journey from framing to founding Black Label BuiltOffering a “lifetime deck” with steel framing and advanced PVCHo...
Fence & Deck Mastery Podcast
Join Alex Danner for an inspiring conversation with deck industry legend Bobby Parks, who successfully built and sold Peachtree Deck after generating over $2.5 million in annual revenue. Bobby shares his journey from building custom homes straight out of high school to becoming one of the most respected names in the deck industry. In this episode, Bobby reveals: How he transitioned from competing on price to commanding premium marginsThe marketing breakthrough that generated more leads than h...
