In this solo masterclass, Alex Danner walks fence and deck contractors through a complete blueprint to dominate 2026 using smart digital marketing. He breaks down how to set realistic revenue goals, calculate lead targets, and reverse-engineer your marketing budget. Then he dives deep into websites, SEO, Google Ads, Meta Ads, reviews, and more—with actionable timelines based on business size. You’ll also get access to his free workbook and calculator to forecast what it’ll take to hit your 20...
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In this solo masterclass, Alex Danner walks fence and deck contractors through a complete blueprint to dominate 2026 using smart digital marketing. He breaks down how to set realistic revenue goals, calculate lead targets, and reverse-engineer your marketing budget. Then he dives deep into websites, SEO, Google Ads, Meta Ads, reviews, and more—with actionable timelines based on business size. You’ll also get access to his free workbook and calculator to forecast what it’ll take to hit your 20...
Episode 76 - From Fence Posts to Award-Winning Projects: Scott Groschel’s 20-Year Climb
Fence & Deck Mastery Podcast
49 minutes
2 months ago
Episode 76 - From Fence Posts to Award-Winning Projects: Scott Groschel’s 20-Year Climb
In this episode, Alex Danner sits down with Scott Groschel, founder of SG Construction in California, to unpack his journey from digging post holes at 15 to becoming a multi-award-winning outdoor living contractor. Scott shares how he evolved from fencing to premium outdoor living builds, the systems he's implemented to navigate California’s complex permitting process, and how winning NADRA awards helped transform both his brand and company culture. In this episode: Scott’s 20+ year journey i...
Fence & Deck Mastery Podcast
In this solo masterclass, Alex Danner walks fence and deck contractors through a complete blueprint to dominate 2026 using smart digital marketing. He breaks down how to set realistic revenue goals, calculate lead targets, and reverse-engineer your marketing budget. Then he dives deep into websites, SEO, Google Ads, Meta Ads, reviews, and more—with actionable timelines based on business size. You’ll also get access to his free workbook and calculator to forecast what it’ll take to hit your 20...
