Today we are joined by Ian Fraser, Executive Director of Run Ottawa and he’ll be speaking to the experiences he’s had and lessons he’s learned from working with sponsors to produce the Tamarak Ottawa Race Weekend and other Run Ottawa events. You will hear many of the strategies and tactics Jenny Mitchell outlined in our first episode are one’s that are applied by Ian and his team. Through his presentation you will be able to see how those best practices come to life in a practical sense with one of Ottawa’s largest special events. Ian will describe some of the sponsorship structures that worked well for their event, the importance of working with sponsors that align with your organization’s brand, and key tips that make their work effective and streamlined.
About Ian Born and raised in Ottawa, Ian is a graduate from Carleton University. He is the former owner and partner at Somersault Events, Human Power Performance and Cyclelogik. A multi-dimensional entrepreneur with a long history of community engagement and advocacy, Ian has volunteered for the board of OCISO not for profit housing corporation, the Wellington West BIA, and is currently on the Board of Invest Ottawa.
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