Stop scaring your customers with fees and confusing financing. AJ Wilson breaks it down. Fitz and Franson sit down with AJ Wilson from Penntek to expose one of the biggest sales killers in home improvement: confusion. From hidden fees to awkward financing conversations to overcomplicated pricing structures, most dealers don’t realize they’re scaring buyers away before the sale even starts. AJ shows how the top 1% simplify the entire customer experience. Price clearly. Finance cleanly. B...
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Stop scaring your customers with fees and confusing financing. AJ Wilson breaks it down. Fitz and Franson sit down with AJ Wilson from Penntek to expose one of the biggest sales killers in home improvement: confusion. From hidden fees to awkward financing conversations to overcomplicated pricing structures, most dealers don’t realize they’re scaring buyers away before the sale even starts. AJ shows how the top 1% simplify the entire customer experience. Price clearly. Finance cleanly. B...
In this episode of the Fitz & Franson Show, hosts Jay Franson and Matt Fitzgerald tackle the pressing issue of how to manage slow sales periods, particularly during seasonal transitions like back-to-school. They discuss the importance of data-driven decision-making, emphasizing the need to track key performance indicators (KPIs) to identify trends and address challenges effectively. Join them as they share strategies for maintaining team morale during tough times, fostering open communica...
FFS - Fitz & Franson Show
Stop scaring your customers with fees and confusing financing. AJ Wilson breaks it down. Fitz and Franson sit down with AJ Wilson from Penntek to expose one of the biggest sales killers in home improvement: confusion. From hidden fees to awkward financing conversations to overcomplicated pricing structures, most dealers don’t realize they’re scaring buyers away before the sale even starts. AJ shows how the top 1% simplify the entire customer experience. Price clearly. Finance cleanly. B...
