Stop scaring your customers with fees and confusing financing. AJ Wilson breaks it down. Fitz and Franson sit down with AJ Wilson from Penntek to expose one of the biggest sales killers in home improvement: confusion. From hidden fees to awkward financing conversations to overcomplicated pricing structures, most dealers don’t realize they’re scaring buyers away before the sale even starts. AJ shows how the top 1% simplify the entire customer experience. Price clearly. Finance cleanly. B...
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Stop scaring your customers with fees and confusing financing. AJ Wilson breaks it down. Fitz and Franson sit down with AJ Wilson from Penntek to expose one of the biggest sales killers in home improvement: confusion. From hidden fees to awkward financing conversations to overcomplicated pricing structures, most dealers don’t realize they’re scaring buyers away before the sale even starts. AJ shows how the top 1% simplify the entire customer experience. Price clearly. Finance cleanly. B...
FFS - Pricing Strategies: Aligning Sales and Marketing for Success
FFS - Fitz & Franson Show
58 minutes
3 months ago
FFS - Pricing Strategies: Aligning Sales and Marketing for Success
In this episode of the Fitz & Franson Show, Jay Franson and Matt dive into the complex world of pricing strategies, exploring how sales and marketing teams can collaborate to create value for both businesses and customers. They discuss the challenges of price adjustments in a competitive market, the importance of effective communication in conveying value, and how to position your brand to attract the right clientele. Join us as they share insights on market positioning, brand perception,...
FFS - Fitz & Franson Show
Stop scaring your customers with fees and confusing financing. AJ Wilson breaks it down. Fitz and Franson sit down with AJ Wilson from Penntek to expose one of the biggest sales killers in home improvement: confusion. From hidden fees to awkward financing conversations to overcomplicated pricing structures, most dealers don’t realize they’re scaring buyers away before the sale even starts. AJ shows how the top 1% simplify the entire customer experience. Price clearly. Finance cleanly. B...
