Stop scaring your customers with fees and confusing financing. AJ Wilson breaks it down. Fitz and Franson sit down with AJ Wilson from Penntek to expose one of the biggest sales killers in home improvement: confusion. From hidden fees to awkward financing conversations to overcomplicated pricing structures, most dealers don’t realize they’re scaring buyers away before the sale even starts. AJ shows how the top 1% simplify the entire customer experience. Price clearly. Finance cleanly. B...
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Stop scaring your customers with fees and confusing financing. AJ Wilson breaks it down. Fitz and Franson sit down with AJ Wilson from Penntek to expose one of the biggest sales killers in home improvement: confusion. From hidden fees to awkward financing conversations to overcomplicated pricing structures, most dealers don’t realize they’re scaring buyers away before the sale even starts. AJ shows how the top 1% simplify the entire customer experience. Price clearly. Finance cleanly. B...
FFS - Using EMOTIONS to build a successful business in 2025 (W/ Jon Zimmerman)
FFS - Fitz & Franson Show
43 minutes
2 months ago
FFS - Using EMOTIONS to build a successful business in 2025 (W/ Jon Zimmerman)
Welcome back to the Fitz and Franson Show! In today's episode, Jay Franson and Fitz are joined by Jon Zimmerman as they discuss essential sales strategies for 2025. They emphasize the importance of storytelling, building trust, and creating emotional connections with customers. Join us as they explore how spending more time with clients can lead to better relationships and increased sales. Key Highlights: The significance of slowing down to build rapport with customersFocusing on emotional be...
FFS - Fitz & Franson Show
Stop scaring your customers with fees and confusing financing. AJ Wilson breaks it down. Fitz and Franson sit down with AJ Wilson from Penntek to expose one of the biggest sales killers in home improvement: confusion. From hidden fees to awkward financing conversations to overcomplicated pricing structures, most dealers don’t realize they’re scaring buyers away before the sale even starts. AJ shows how the top 1% simplify the entire customer experience. Price clearly. Finance cleanly. B...
