Stop scaring your customers with fees and confusing financing. AJ Wilson breaks it down. Fitz and Franson sit down with AJ Wilson from Penntek to expose one of the biggest sales killers in home improvement: confusion. From hidden fees to awkward financing conversations to overcomplicated pricing structures, most dealers don’t realize they’re scaring buyers away before the sale even starts. AJ shows how the top 1% simplify the entire customer experience. Price clearly. Finance cleanly. B...
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Stop scaring your customers with fees and confusing financing. AJ Wilson breaks it down. Fitz and Franson sit down with AJ Wilson from Penntek to expose one of the biggest sales killers in home improvement: confusion. From hidden fees to awkward financing conversations to overcomplicated pricing structures, most dealers don’t realize they’re scaring buyers away before the sale even starts. AJ shows how the top 1% simplify the entire customer experience. Price clearly. Finance cleanly. B...
Steve Dodge: Building Culture, Letting Go of Control & Creating a Business That Lasts
FFS - Fitz & Franson Show
40 minutes
1 week ago
Steve Dodge: Building Culture, Letting Go of Control & Creating a Business That Lasts
What does it really take to build a business that outlives you? In this episode, Fitz & Franson sit down with Steve Dodge, owner of Platinum Concrete Coatings in Forest Hill, Maryland, to unpack what he’s learned over two decades of entrepreneurship. Steve started as a painting contractor at 38 years old and turned that leap of faith into a thriving coatings business built on loyalty, learning, and love for his people. From teaching his crew math on Wednesday mornings to rebuilding his sa...
FFS - Fitz & Franson Show
Stop scaring your customers with fees and confusing financing. AJ Wilson breaks it down. Fitz and Franson sit down with AJ Wilson from Penntek to expose one of the biggest sales killers in home improvement: confusion. From hidden fees to awkward financing conversations to overcomplicated pricing structures, most dealers don’t realize they’re scaring buyers away before the sale even starts. AJ shows how the top 1% simplify the entire customer experience. Price clearly. Finance cleanly. B...
